Friday, June 07 2019
Trendstop brings FashionUnited readers a first look at the key stories
inspiring womenswear print direction for Fall Winter 2019-20.
The Trendstop team give FashionUnited readers an exclusive look at three
essential themes seen on the international runways that will be informing
womenswear print and graphics into Fall Winter 2019-20 and beyond. A
historical revival is underway as designers bring an heirloom aesthetic to
their ready-to-wear collections. Conveying a high-end luxury sensibility is
a hallmark of the season’s surface patterns with treasured atelier-inspired
motifs, traditional production techniques, and reinvented logo usage. Our
curated catwalk trends, print and graphics reports, and dedicated image
galleries evaluate each trend’s commercial value and longevity, giving you
the best possible basis for your decision making.
This week Trendstop present three FW19-20 trends essential for the
womenswear apparel market. Heritage influences see floral motifs given an
artisanal twist in Bold Tapestry Florals whilst Archive Scarf Prints looks
back to fashion’s golden age. Parodied Branding also draws on house codes
but with a playful urban update that puts a quirky, modern spin on classic
Designers delve into their archives for FW19-20, honoring their house
codes with a scarf print revival. Classical architecture and historical
motifs are mixed with original branding references. Hanky hemlines and
silken fabrications channel a scarf-like effect and reflect the product
origins of many luxury ateliers. Lurex shot wovens and satin finishes worn
from head-to-toe further enhance the opulent feel.
Typography and branding prints are reworked for FW 19-20 with a
tongue-in-cheek reimagining their respective logos. House branding is
reworked in the style of food packaging labels or oversized, repositioned
printed sticky labels. The well-known emblems are given an edgy update with
graffiti-style paint daubs and aerosol spray marks over the tops of the
Seasonal florals take inspiration from heritage interiors with bold
oversized wallpaper prints and tapestry techniques. Large blooms borrow
from eras past, with period styling and edged in gold. Traditional
embroidery and tapestry stitches add a dimensional element to floral-themed
patterns whilst trailing thread details and unfinished hems highlight the
handcrafted element of the look.
FashionUnited readers can get free access to Trendstop’s Spring Summer
2019 Commercial Print Forecast, featuring all the must-have commercial
prints for the season. Simply click here to receive your free report.
Trendstop.com is one of the world’s leading trend forecasting agencies
for fashion and creative professionals, renowned for its insightful trend
analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando,
Geox, Evisu, Hugo Boss, L’Oreal and MTV.